NAFEM Sales & Marketing Conference kicks off winter meeting season: FE&S

Bean, Russell.

ABSTRAK: Nearly 120 E&S marketing and sales professional gathered for the North American Association of Food Equipment Manufacturer's Annual Sales & Marketing Conference. Themed Plugging In for the Challenges Ahead, the program addressed computer and technical issues related to the food service industry. The program was designed to sharpen the skills of mid- and senior-level sales and marketing personnel. Jeff Wood, Integrated Marketing Technologies Inc., gave a presentation on the development and use of database marketing on personal computers.